BlueCross BlueShield

Redesigned the FEPBlue app to achieve full WCAG 2.1 AA compliance, improving accessibility and usability for millions of members. Built a unified Figma and Storybook design system with an atomic structure, modernizing dev practices to speed releases, reduce QA cycles, and ensure 1:1 parity between design and code.

Coca-Cola

I partnered with Coca-Cola to art direct packaging, advertising, promotions, and POS for national and regional markets, with a strong focus on motorsports, including Formula 1, NHRA, and NASCAR. My work also extended to collegiate football sponsorships, collaborating with photographers and production vendors to bring campaigns to life.

FedEx | ShopRunner

Led the creation of Bolt, a cross-platform design system that unified ShopRunner’s B2C and B2B products across web, iOS, and Android. Established a 1:1 Figma and Storybook component library with governance processes, improving consistency, reducing QA cycles, and accelerating product launches for both consumers and merchants.

AON

Redesigned the American Oncology Network website to modernize the brand’s digital presence and improve usability for key audiences. Partnered closely with developers to translate the vision into a fully responsive experience that performed seamlessly across desktop, tablet, and mobile devices.

Atl Science Festival

Led the creative direction for the Atlanta Science Festival, creating a beloved mascot, cohesive branding, and multi-platform materials that made science engaging for all ages. Delivered a 40+ page event guide, vibrant signage, and digital campaigns that attracted thousands to a memorable city-wide celebration of science.

Amplify Fest

Developed a dynamic identity system, poster art, website, advertising, and environmental graphics for Amplify’s three-day music festival, celebrating local talent and community impact. The cohesive design helped grow attendance, expand venues and performances, and support over $575,000 raised for community-based nonprofits since 2011.

 

Ben Barnes is a multidisciplinary creative leader with 20+ years of experience helping organizations turn complex ideas into clear, compelling experiences.

Across digital products, brand systems, marketing campaigns, and executive communications, he leads teams to deliver work that balances creativity, strategy, and measurable business value.