Identity × campaigns × art direction
Selected creative work.
A selection of identity, campaign, web, environmental, and integrated work from my years as an Art Director and Creative Director.
Atlanta Science Festival
A public-facing identity built to make science feel energetic, accessible, and unmistakably local.
I helped shape the festival’s visual language across campaign, editorial, event, and experiential touchpoints. The system had to hold together across a dense calendar of programming while still feeling playful enough to invite a broad public audience in.
Amplify Decatur Music Festival
An identity designed to stretch across artists, seasons, stages, and a growing community event.
The visual system needed enough structure to stay recognizable year after year, but enough range to let each artist and season feel distinct. The work extended from identity into posters, campaign materials, and the physical festival environment.
Georgia Urology
A conversion-focused campaign connecting digital experience with a broader healthcare marketing system.
The HIFU campaign moved across web, print, and out-of-home. The digital experience was designed around a clearer path to action while the broader campaign kept the message and visual language consistent across channels.
The HIFU experience was associated with a 60% lift in conversions.
American Oncology Network
Translating a healthcare brand into a responsive digital experience.
The work centered on carrying the brand into a responsive website that could remain coherent across desktop, tablet, and mobile while making complex healthcare information easier to navigate.
Coca-Cola
Promotional design built to work inside one of the world’s most recognizable brand systems.
These retail and motorsports assignments were exercises in creating fresh campaign expression while working inside a tightly governed global brand. The challenge was less about inventing a new visual language and more about finding room for energy and specificity within an established one.
