Identity × campaigns × art direction
Building identities that stay recognizable as they change.
Selected identity, campaign, web, and environmental work showing how visual ideas create recognition, invite participation, and perform across channels.
Outcome proof
- +60%
- conversion lift associated with Georgia Urology HIFU
- $575K+
- directed to local nonprofits through Amplify Decatur
- 100+
- public programs supported by the Atlanta Science Festival identity
Atlanta Science Festival
A public-facing identity built to make science feel energetic, accessible, and unmistakably local.
I helped shape the festival’s visual language across campaign, editorial, event, and experiential touchpoints. The identity made complex science feel approachable across a 40+ page event guide, more than 100 public programs, wayfinding, social content, print, and on-site experiences.
Amplify Decatur Music Festival
An identity designed to stretch across artists, seasons, stages, and a growing community event.
The visual system needed enough structure to stay recognizable year after year, but enough range to let each artist and season feel distinct. The identity extended across posters, web, advertising, stage graphics, and signage as the festival helped direct more than $575,000 to local nonprofits.
Georgia Urology
A conversion-focused campaign connecting digital experience with a broader healthcare marketing system.
The HIFU campaign moved across web, print, and out-of-home. The digital experience was designed around a clearer path to action while the broader campaign kept the message and visual language consistent across channels.
The HIFU experience was associated with a 60% lift in conversions.
American Oncology Network
Translating a healthcare brand into a responsive digital experience.
The responsive website carried the healthcare brand across desktop, tablet, and mobile while creating clearer paths for two distinct audiences: patients seeking care and physicians or practice leaders evaluating the network.
Coca-Cola
Promotional design built to work inside one of the world’s most recognizable brand systems.
These retail and motorsports assignments demonstrated how to create fresh campaign energy inside a tightly governed global identity. The outcome was work tailored to specific promotions and environments without weakening Coca-Cola’s immediate recognition.
